No Labels, No Limits podcast
216 - Building a Brand with Style and Soul with Chelsey Korman
Welcome to another interesting episode on the No Labels, No Limits podcast where we get a chance to speak with Chelsey (Coco) Korman. Chelsey is the artist behind rucoco, where she elevates conscious product brands by uncovering their why and developing their creative identity around it.
Rucoco's approach pairs a rock ‘n roll sensibility with the natural world to bring energy and spirit to the often subdued nature of sustainability. Her style is the merge between a ram dass-like virtue / earthy minimalism and a mick jagger-type soul / sensuality and edge. Rucoco's process is a deep one that unearths brand identities drenched in texture, authenticity and story, and creates worlds in which a brand’s audience can be part of something real and worthy.
She is also a writer, stylist and designer of her own conscious clothing line, Bomē. Chelsey (or, Coco) is creating in the world between nature and the material, to bring light to both. Listen in to today's episode where Chelsey shares the two competing loves of her life - nature and material - and how she has found what she's here to create.
Her parting words of wisdom are simple, but thought-provoking, "We don't need more things. We need things that mean more to us."
Learn more and connect with Chelsey here:
Spotify - @chelseykorman
Pinterest - @chelseykorman